George has never reached an itf final before [...]
Not true - see, for example, this report on the first final he reached in the Uganda F1 Futures in May 2018. More information on page 88 of this forum (Week 18). I well remember the excitement his progress caused.
George played decent tennis - and the best volleys I've ever seen him do
But Jules was that bit too solid for him - age 31, with SO much team tennis and money tournaments behind him, he knows how to eek out a win, and he soaked up George's pace and then added some